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17 Signals / personalized video

Personalized video that feels made for one person.

Create individual AI video messages around an owned character, mascot, founder, or participating public figure—built for a specific audience and moment.

Build a personalized experience Watch the creator example
Creator explainer — see the product story, use cases, and how a personal experience differs from generic playback.

The shared process

From character to personal message.

  1. Define the identity

    Start with the character or participating person, their voice, and the boundaries for their messages.

  2. Shape the occasion

    Choose who the message is for and what makes the moment personal.

  3. Create the experience

    Bring the identity and personal details together in the delivered video.

02 / teams & athletic departments

Professional &
Collegiate Sports

Explore how a familiar team identity could become a personal fan experience.

Potential uses

  • Mascot birthday greetings
  • Welcome messages for fan communities
  • Personal messages for a game-day occasion
Build this for your team
Watch the sports explainer

Start a personalized-video project

Who should this feel personal for?

Tell us about the identity, audience, and moment you have in mind. We’ll use that context to start the conversation.